Articles

Sign It! Why Contracts Fail and What to Do About It - Successful contract-based business relationships need to achieve a balanced focus on what is in the contract and what isn’t. Delivering what’s in the contract is just the ticket to the game. It’s what you do outside the contract that delivers true customer satisfaction. by Cai Kjaer and Dr Laurence Lock Lee of Optimice. (March 2009)

21st Century Pharmaceutical Research - To answer the clarion call for more innovation and productivity in Pharmaceutical research, Paul J. Edwards applied the ValueNet Works™ methodology to the innovation story behind the new use of the drug Viagra®. (January 2009)

Testing the Limits - By using system dynamic modeling (SDM) and value network analysis (VNA), Boeing's Flight Operations, Test & Validation group restructured its entire business model. It is now on its way to taking the new organization for a test flight of its own. Boeing Frontiers (February 2008)

Wal-Mart Value Networks - See how Wal-Mart pops the "Bentonville Bubble" using a network perspective and sustainable value networks.  Stanford Social Innovation Review (February 2008)

CTM Talks – Panelist interview for the New Ideas in Social Networks panel at the upcoming February 28-29, 2008 Executive Round Table. Center for Telecommunications Management (February 2008)

Complexity of Service Value Networks: Conceptualization and Empirical Investigation - Discover how service value is created in a network context. Understand the structure and dynamics of value networks. Learn the influence of complexity in the services ecosystem. IBM Systems Journal (January 2008)

Avoiding Extinction - Are You Fit for Purpose? Being fit for purpose is fast becoming a cliché. But what does it really mean and how can we visualize this? David Meggitt (December 2007)

The Partnership Scorecard - By using value networks and value network analysis (VNA) the Partnership Scorecard (PSC) assesses the value flows at the role level within partnerships. This assures stronger relationships and far greater partnership resilience. PSC achieves optimal business relationship ecosystems and more successful partnership outcomes. Optimice Pty Ltd (February 2008)

Mobile Workers: Practice, Relationships, Components for Effective Workplaces  Venezia and Allee describe the results of a survey of mobile work using value networks analysis. The Leader (September/October 2007)

Defining Social Capital: A Systematic Analysis of Metaphorical Conceptualisations Andriessen & Gubbins present a systematic metaphor analysis of social capital literature to conceptualise the key concept of relationships. 7th International Conference on Organizational Discourse: Identity, Ideology And Idiosyncrasy. (July 2006)

ITIL and Value Network Analysis The Information Technology Infrastructure Library and VNA, Laurence Lock Lee, Optimice Pty Ltd, (September 2007)

Commercialization of Disruptive Technology Revisiting the Value Network Theory and the Failures of Leading Incumbents in the Hard Disk Drive Industry (June 2007)

Unleashing the Power of Enterprise Value Nets Final Report for the Society of Information Management - Advanced Practices Council (August 2004)

Value Networks: How Organizations Really Work - Dr. Alexander Schieffe Center of Excellence in Leadership and Learning (in Germany) interviews Verna Allee. Published by the World Business Academy in the Aug. 4, 2004 issue of Transformation and in Knowledge Management Research & Practice, January 2005.

Benchmarking against the Golden Proportion - Oliver Schwabe In a courageous effort to examine patterns in value networks, Oliver Schwabe analyzes the benchmarking database for key indicators of value networks to determine correlations between value network proportions and the Golden Proportion. Although results are inconclusive, the results show that the Golden Proportion could be used as an indicator of the degree of self-organization in value networks.

A Value Network Approach - Verna Allee White paper on value network analysis originally presented at Transparent Enter Conference (Madrid 2002).

Value Network Analysis & Value Conversion of Tangible and Intangible Assets - Verna Allee Forthcoming article for publication in Journal of Intellectual Capital.

Reconfiguring the Value Network - Verna Allee

The Value Evolution - Verna Allee

Will the Real Project Please Stand Up? Getting Organized with Value Network Analysis - David Meggitt and Verna Allee Integrating human and designed processes using the lens of value networks.

A Series of 3 Articles - Oliver Schwabe Get Jazzed! Taking the knowledge perspective on e-Learning Part 1 - Reframing the Context Oliver Schwabe evaluates the goals of e-learning and explores the different roles that benefit. Focusing on key relationships, he describes the factors that define the purpose of the system and suggests questions that should be asked to better monitor value creation. Part 2 - Key Scenarios and Benchmarks With this article Oliver focuses on the 6 key scenarios that are at work on the integrated e-learning value network that was discussed in Part 1. He explains the conditions for evaluation of these scenarios. Part 3 - Performance Management In this final article, Oliver Schwabe explores performance indicators for value networks associated with high performance e-learning spaces. Matching the Value Networks explored earlier, he applies process analysis and includes Karl-Eric Sveiby's Intangible Assets Monitor as a management dashboard for e-learning.

Architecture and the Network Organization - Sietse Overbeek and Sergej van Middendorp This article argues that organizations need a new management model that fits current trends and developments. It points to Value Networks Analysis™ as an instrument, explores prescriptive digital architecture as a design approach for translating the Value Network into an information systems design - and suggests several principles, guidelines, rules, and standards that network organizations could employ to help design suitable supporting information systems.

Value Network Analysis, Strategic Planning Faces the Music - Sergej van Middendorp This article explores Value Networks Analysis™ as a new instrument for strategic planning based on the example of recent changes in the music industry. It questions whether music industry executives would have sooner discovered structural change in their ecosystem with VNA than they would have with Michael Porter's Five Forces Model. Finally it analyzes the application of VNA in the strategy of e-office, an innovative Dutch professional- and ICT-services provider.

Student/Community Submissions

White Paper An Integrated Approach to Service Innovation - Greg Oxton Greg Oxton brings forward the notion of the Adaptive Organization, a strategy that is adoptable by organizations that want to innovate in the services-economy. He articulates his consortium's learning experiences with an organization model that enables sustained innovation in a dynamic environment. He looks into principles for persistent learning, relevance of knowledge, fluid roles and identity and value based metrics. This article is on the website of the Consortium for Service Innovation.

Recommended

Hastily Formed Networks - Peter J. Denning The ability to form multi-organizational networks rapidly is crucial to humanitarian aid, disaster relief, and large urgent projects. Designing and implementing the network’s conversation space is the central challenge.

White Paper An Integrated Approach to Service Innovation - Greg Oxton Greg Oxton brings forward the notion of the Adaptive Organization, a strategy that is adoptable by organizations that want to innovate in the services-economy. He articulates his consortium's learning experiences with an organization model that enables sustained innovation in a dynamic environment. He looks into principles for persistent learning, relevance of knowledge, fluid roles and identity and value based metrics. This article is on the website of the Consortium for Service Innovation.

Traditional Networks Are Integral to Management Interview of Carol Rozwell, Gartner, by Bert Latamore, source ComputerWorld (US). Carol was a participate in the Cluster event in Boston in November. "Value networking...", says Gartner vice president and distinguished analyst Carol Rozwell, "is a method for examining the relationships among a group of related organizations or individuals to understand and categorize the value each gains from the relationship."

What's Wrong With Current Systems Development Methods? A Case For Value Network Analysis - Laurence Lock Lee, Optimice Pty Ltd. Laurence explains that successful systems development depends 80% on tacit and human interactions. He wonders if there may be a cause-effect relationship between traditional systems modeling tools that focus 80% focus on workflows, process, and rational actors, and the large amount of unsuccessful development projects and disillusioned users. He proceeds to introduce VNA as a modeling tool that integrates the intangible human side of business with tangibles and process. He then shows what happens to use case analysis, a widely used systems modeling technique, when you add intangibles. This makes a strong case for VNA as a systems modeling tool.

From Value Chain to Value Network: Insights for Mobile Operators - Joe Peppard & Anna Rylander Peppard and Rylander suggest that value chain analysis, with its material and sequential starting points, is not suitable for the analysis of advanced service companies and industries. They suggest a value networks approach and bring forward a method that they call network value analysis. They provide an elaborate discussion of the evolution of the telecoms industry to make their point.

Configuring Value for Competitive Advantage: On Chains, Shops and Networks - Charles B. Stabell and Oystein D. Fjeldstad (Norwegian School of Management, Sandvika, Norway). Published in the Strategic Management Journal, Vol. 19, 413-437 (1998), this 1998 article the authors explore three different models that they fit to a specific Value Creation Logic. Looking at firm level value creation, they propose that transformation of inputs into products is best met by a Value Chain model, that the solving of customer problems is best met by a Value Shop model, and that Linking Customers is best approached with a Value Network model.

Creation Nets - John Hagel with John Seely Brown In a recent McKinsey Quarterly article he takes a network perspective on innovation.